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Sales of HTC One disappointing


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The past four months haven't been the best for HTC. A drop in profits that were announced in April has been followed up by less than stellar sales figures for its latest HTC One range.

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In January of this year, HTC announced that they were planning to reduce their product line following a 25% drop in its quarterly profits. Fastforward to April when HTC announced their profits again fell, this time by a staggering 70%. Now they have seen their revenue fall significantly a third time and it doesn't look like its stopping, with further drops predicted in the future.

So the hopes that a good second quarter, in which the HTC One range hit the market, would steady the ship have been dashed. Growth is up 34.3% on quarter one, but down a sizable 26.8% compared with last year’s figures. And with the release of their forecast for quarter three, it’s not looking very rosy for HTC.

The Asian market has been performing in line with HTC’s expectations, so the focus will now switch to the US and European markets for increased sales. It’s in these regions that the competition Samsung Galaxy S3 and iPhone 4S is more fierce.

It’s not that HTC are producing 2nd rate products either. Neowin’s own Tim Schiesser gave the HTC One X a more than favourable review on release in April.

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I think it's just a matter of advertisement. Every freakin' where I go I see adverts for either iPhone or SGS3, but I haven't seen any adverts for hTc.

The fact is most people never even heard of hTc, so without proper advertisment they are bound to lose.

I utterly dispise the overpriced iPhone and I'm not really fond of SGS3 but at the moment it's (SGS3) much more available and cheaper than the One X, so..

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I think it's just a matter of advertisement. Every freakin' where I go I see adverts for either iPhone or SGS3, but I haven't seen any adverts for hTc.

The fact is most people never even heard of hTc, so without proper advertisment they are bound to lose.

I utterly dispise the overpriced iPhone and I'm not really fond of SGS3 but at the moment it's (SGS3) much more available and cheaper than the One X, so..

Couldn't have agreed more.

When I bought HTC One V, my family was like, what's HTC? What crap company you've chosen to buy? :huh:

As for One X, the tests I've seen, it still beats S III. So what's the problem? MicroSD card.

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IMO major issue is battery life and card slot i never figured that if these companies makes products worth more than 30K then y not a bigger battery?

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IMO major issue is battery life and card slot i never figured that if these companies makes products worth more than 30K then y not a bigger battery?

So they can sell you bigger batteries later on? :)

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