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HTC One series announced at Mobile World Congress


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New HTC Phones Offer High Quality Photo, Audio Features

HTC kicked off its new strategy of offering fewer but more differentiated phones in 2012 with the launch on Sunday of the HTC One series of phones, emphasizing high quality photo and audio technologies.

The company made the announcement in Barcelona on the eve of Mobile World Congress, the largest mobile trade show of the year.

The phones will be the first to come with ImageSense, technology developed by HTC that's designed to make the cameras in the phones as good as standalone cameras. ImageSense is a suite of camera features including one that lets a user launch the camera and take a shot in 0.7 seconds, said Peter Chou, HTC's CEO.

The phones will also let users hold down the shutter button to take continuous photos and improve shots taken in low-light conditions, he said.

ImageSense also has a neat feature that lets users take photos at the same time they are taking a video. It works by displaying an icon on the screen that users hit to take a photo while the video continues to record.

With HTC's Media Link app, users can connect the HTC One phones via HDMI micro to any TV with an HDMI port to view photos and videos on TVs. "It does not force you to buy a special TV or lock you into one manufacturer," Chou said. That may have been a subtle dig at HTC competitor Sony, which earlier in the evening emphasized links between its TVs and its phones.

HTC also announced a deal that gives HTC One buyers 25 GB of storage on Dropbox for two years.

HTC has also added some new capabilities around music features of the phone. The HTC One is designed to let users connect the phone to their PC once to transfer music. After that, any time a user adds new music to their music folder on the PC, the content will automatically be wirelessly synched to the phone.

Chou mentioned rival Apple several times. He showed side-by-side photos he claimed were taken by the HTC One and an iPhone that appeared to show better quality in the HTC photo. He also noted that users will be able to easily transfer music from iTunes to the HTC One.

The high-end HTC One X runs on an Nvidia Tegra 3 quad-core processor, so HTX joins LG as the first to announce phones that use quad-core processors. In some markets, it will be available with an LTE-enabled Qualcomm Snapdragon S4 processor with up to 1.5 GHz dual-core CPUs. It has a 4.7- inch screen.

The HTC One S is a lower end version in the series. It comes with a 1.5-Ghz dual-core Snapdragon S4 processor from Qualcomm and a 4.3-inch screen. It will offer the concurrent video and photo capture technology, fast camera startup and low light technology.

The HTC One V is the third phone in the series. The company provided scant details of the phone except to say that it will use the same design as the HTC Legend.

HTC said that 144 operators around the world plan to sell the phones starting in April. T-Mobile announced it would sell the HTC One S in the U.S.

The new series demonstrates HTC's attempts to set itself apart from the competition, one analyst said. "The company lacks the resources to easily differentiate itself from rivals such as Sony, Samsung, and Apple in terms of value-added services, so its decision to focus on perfecting core smartphone functionality around camera and music playback is an extremely pragmatic one," said Tony Cripps, an analyst with Ovum, via e-mail.

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HTC One series announced at Mobile World Congress

Mobile World Congress has kicked off in Barcelona again, and the first few devices have been announced. HTC is touting it's latest devices -- the HTC One series -- which is a set of three devices.


HTC today announced their latest devices at Mobile World Congress in Barcelona. The company has unveiled the "HTC One series" which is a set of three phones the company hopes can bring back their slightly lagging marketshare, and steal ground from Apple.

The devices are HTC's first official foray into Android 4.0 territory, and broadly feature simpler devices with high speed internet access. Each device comes with Beats Audio too, which seems to be the hottest thing in audio right now.



The HTC One X features a 8-megapxel camera that is claimed to be "best in class" (we're not sure how it'll stack up against the Lumia or iPhone, though). It's encased in a polycarbonate unibody, and has an nVidia Tegra 3 processor onboard, with a 1.5GHz that has "Super 4-Plus-1" technology that features a fifth, battery saving core. The GPU is a 12-Core nVidia based chip that's not named. If you're looking for performance, this is it in 2012.

The One X also has a 720p screen coming in at a massive 4.7" and it features Super LCD 2 technology, making it super bright and incredible for viewing from every angle. Finally, the device requires a MicroSIM for connectivity.

It's not entirely clear, but it looks like if you want LTE, you'll be able to get it in the US, but you'll have to switch to a Snapdragon 1.5GHz dual-core to get it. If we're reading that right, there are two "ones."



Rememeber the HTC Legend? It's back, with the One V, it borrows from the design of the device and features a similar aluminum unibody design. Onboard, you'll find a 1GHz single-core Snapdragon, a 8 megapixel camera and a regular sized SIM slot.

The HTC One V is clearly targeted at the first time smartphone owner, or someone who doesn't need the performance the One S and X offer and should come with a much lower price point.



It looks like HTC might have been the first to realize that everyone doesn't want a huge screen. The One S targets that group of people (or more specifically, iPhone owners) and comes with a easier to manage 4.3" screen. The hardware features a 1.5GHz dual core Snapdragon CPU from Qualcomm, and is just 7.9mm thick, which is HTC's thinnest phone yet. For context, the Droid RAZR is 7.1mm, so it's not much thicker than one of the thinnest devices on the market.

The One S also features a new Ceramic metal surface that apparently was developed for use in satellites. According to HTC's press release, this is to let the phone look great over a large amount of time. The device requires a MicroSIM for connectivity. It's also got a 8-megapixel camera, the same one that's in the other two devices, but it features a dedicated image processing chip and a f2.0 lens, which might be enough to take on the iPhone 4S.

It's great to see HTC simplifying and unifying their device line up to reduce consumer confusion. The Android hardware market is confusing at best for many, and having a line up of devices like this should help reduce that. HTC is now featuring Android 4.0 as standard on future devices, and are pushing into new markets by touting hardware that other manufacturers don't have yet.

The best part about these devices? They'll be available in almost every market. Check out the list below if you're already sold;

Europe, Middle East and Africa
- A1 Austria, BH Telecom Bosnia & Herzegovina, Bite Lithuania, Bouygues Telecom France, Cellcom Israel, Cosmote Greece, Cosmote Romania & Global Bulgaria, Cyta Cyprus, E-Plus Germany, Elisa Estonia, Elisa Finland, EMT Estonia, Euroset Russia, Everything Everywhere UK, H3G Austria, H3G Denmark, H3G Ireland, H3G Sweden, H3G UK, KPN Netherlands, Turkcell Turkey, LMT Latvia, M-Tel Bulgaria, Meteor Ireland, Mirs Israel, Mobilezone Switzerland, Avea Turkey, MTN Cyprus, Netcom Norway, O2 Germany, O2 Ireland, O2 UK, Omnitel Lithuania, Orange Austria, Orange France, Orange Israel, Orange Poland, Orange Romania, Orange Slovakia, Orange Switzerland, Pelephone Israel, Play Poland, MTS Russia, SFR France, SiMobil Slovenia, Sunrise Switzerland, Svyaznoy Russia, Swisscom Switzerland, T-Mobile Austria, T-Mobile Croatia, T-Mobile Czech Republic, T-Mobile Germany, T-Mobile Hungary, T-Mobile Macedonia, T-Mobile Netherlands, T-Mobile Slovakia, TDC Denmark, Tele2 Estonia, Tele2 Latvia, Tele2 Lithuania, Telefonica Czech Republic, Telekom Slovenia, Telenor Denmark, Telenor Hungary, Telenor Montenegro, Telenor Norway, Telenor Serbia, Telenor Sweden, Telia Denmark, Telia Sweden, TIM Italy, Tusmobil Slovenia, Vipnet Croatia, VIP Mobile Serbia, VIP Operator Macedonia, Virgin UK, Vodafone Czech Republic, Vodafone Germany, Vodafone Greece, Vodafone Hungary, Vodafone Ireland, Vodafone Italy, Vodafone Netherlands, Vodafone Romania, Vodafone Turkey, Vodafone UK, Wind Greece
North America:
AT&T, Bell Mobility, Best Buy, C-Spire, Cellcom, Fido, Metro PCS, Bluegrass, OpenMobile, RadioShack, Rogers Communications, T-Mobile USA, Target, TELUS, U.S. Cellular, Virgin Mobile, Virgin Mobile Canada
Latin America:
Cellcom, Claro Argentina (América Móvil), Claro Perú (América Móvil), Claro Puerto Rico (América Móvil), Entel Chile, Iusacell México, Movistar Chile (Telefónica), nTelos, Telcel México (América Móvil), Telecom Personal Argentina, Telefónica Brazil,
AIS, Bharti Airtel, China Mobile (TD-SCDMA), ChungHwa Telecom, 3HK, CSL, DiGi, DTAC, Fareastone, Globe Telecom, Indosat, M1, Mobifone, Maxis, Optus, SingTel, Smart, Smartone, StarHub, Taiwan Mobile, Telkomsel, Telstra, Viettel, Vinaphone, Vivo, Vodafone Australia, Vodafone New Zealand, XL Axiata, TRUE

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It looks like HTC might have been the first to realize that everyone doesn't want a huge screen.
This is a rather odd thing to say ... screens larger than 4.3" are still the exception rather than the norm both in regards to sales of handsets and models available although with the Galaxy Nexus, Note and a few other models from other manufactuerers it might look like a trend. I have a Samsung Galaxy Note and most people I know comment that they think it's too big for them to consider owning (I love it but there you go).

I've always been a fan of HTC since before smartphones were smartphones in any case - and these are great looking phones.

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