How to write posts that people will actually read

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Are you just blogging for your own edification, or would you like to have more readers? Yeah, I thought so. Me too. Whether you’re blogging for dollars, for your ego, or for a cause — you wouldn’t be putting it out on the web if you didn’t want people to read it. But even among your subscribers, most posts will not garner more than a quick skim unless you can grab their attention and convince them to sit down and take their virtual shoes off.

Here are a few pointers