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The Wait Time for Movies from Redbox and Netflix Just Doubled


beer

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It’s fairly standard practice today for movies to become available for sale on one day, and only become available for rent after several more weeks have passed. For four or so weeks, the only way fans can see the movie is to buy it. For obvious reasons, this 28-day test in delayed gratification succeeds in its mission, which is to help sell more movies. Not long ago, observers predicted that movie viewers would soon have to wait even longer to rent from Netflix, Redbox, Blockbuster, and other services, and it looks like these predictions are already coming true.

All Things D writes that the wait time for Warner Bros. movies is about to double. Blockbuster, Redbox, and Netflix customers will soon have to wait 56 days after a WB movie goes on sale before there’s a chance to rent.

It’s unclear when the longer wait period will go into effect. It’s likely, though, that Warner Bros. won’t be the only studio that wants the longer sales-rental window in place to help offset disappointing DVD sales. After Warner Bros. first pushed the 28-day lag, studios such as 20th Century Fox and Universal Studios made similar agreements with Redbox and the rest.

The news of a longer wait time comes after an especially tumultuous period in the competitive movie rental industry, during which both Redbox and Netflix raised prices, Netflix announced and soon aborted a DVD spinoff called Qwikster (while watching its membership numbers and stock price plummet), and Blockbuster rolled out a new streaming product, boldly aiming to steal Redbox and Netflix customers away.

The movie studios just don't get it, and still trying to play mind games...

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okay we beed down this before. it didnt work . thats why we have rentals now. more wait time equals more downloading instead. btw i hate redbox

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okay we beed down this before. it didnt work . thats why we have rentals now. more wait time equals more downloading instead. btw i hate redbox

Totally true. Assuming downloading is like a free trial, if the movie sucked, people won't buy it... should have let them rent it in the first place.

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i dont like the red box because it is getting your credit card and if you dont return it that next day thats another dollar. plus driving cost money another 2-3 dollars. plus its next fast food more money :P

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