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Acer to stop making "cheap and unprofitable products"


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Acer has today announced a new strategy to help bring the company back to its former profitability. Following two quarters of net losses, a new focus will see the company move away from making cheap junk. From here on out, Acer will start making products with good battery life, a thin design and lightweight construction. In other words, the sort of thing people actually want.

Speaking to Dow Jones, Acer CEO J.T. Wang said: "We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products." The next big thing in his books is the ultrabook, which is set to be Acer's big product for driving growth.

The ultrabook is a form factor developed by Intel that follows a specific set of specifications. Similar to the MacBook Air, ultrabooks typically come at a higher price than regular laptops. "Selling more ultrabooks will also help improve our profit margins as they command higher prices," Wang said.

Whether Acer will return to being profitable next year is uncertain. At the moment, hopes are being placed on Acer pushing growth in notebook sales. Estimates range at around a 10 percent increase in sales, but that's based on everything going to plan. Acer will have some stiff competition at the high end, and if the company is unable to shake off its old image it might be left floundering at the deep end.

Cliffs:

Today Acer admits that making crap products has finally caught up to them, so now they will look for more vigilant ways to sell you crap products thanks to Intel's new ultra-portable tech.

I guess for Acer this is good PR.

:cheers:

I don't think all acer products are crappy, but for some reason, in the US they make these heavy & cheap build brick laptops and still manage to sell them. When I took a trip to Asia, the acer notebooks(as well as other brands) are much slimmer and attractive compared to the US models.

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Expensive junk is not better than cheap junk. Acer crap won't last. I had an Acer laptop that could not survive 6 months, they went as far as replacing everything but the case (at that point they should have given me a new one), but after 3 warranty send ins, warranty expired and it died a month later. Not to mention it was a known defective model line so they should have given me a new model instead of the same ticking time bomb.

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A friend of mine bought the Acer TImelineX 3820T and within 9 months the touchpad's right-mouse button feels like something has cracked under making it quite uneasy to press. My friend is a light pc user, just 1~2 hours a day, and she uses an USB mouse when she is sitting at a desk. Even though Acer offers one-year warranty(which according to some is a nightmare), but this kind of pre-mature defect is unacceptable(it' even broke before the left touchpad button!).

I have some ASUS notebooks and they lasted many years without any type of defects. I want to praise ASUS quality, but some of the models they have released are made of cheap plastic which makes me think twice.

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Acer has today announced a new strategy to help bring the company back to its former profitability. Following two quarters of net losses, a new focus will see the company move away from making cheap junk. From here on out, Acer will start making products with good battery life, a thin design and lightweight construction. In other words, the sort of thing people actually want.

i think this is the beginning of the end for Acer because cheap junk is the only product they know or have experience in making and if they stop doing that, there's nothing for them to do is there? :D

they manage to sell their product because they beat other manufacturers on price because their products are consistently cheaper than the competition

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Acer gained no. 1 for the most selling laptops in Asia... I must admit the quality of their product is very poor - except for TravelMate Timeline Series, which is very rare things... It got worse when they're only offering 1 year warranty, just like CODYQX4 said - most of their laptop is broken exactly after 1 year of usage! And guess what, the broken part mostly is its mainboard, so you must replace it (it costs almost like buying a new one). I agree Asus offer better quality than Acer, especially with their 2 years warranty, at least we can see they're quite confident that their laptop is better that Acer with longer warranty.

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is it acer or asus thats been around and is number one?

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is it acer or asus thats been around and is number one?

in at opposite ends of quality line.

Toshiba has been long time my favorite underdog as for value for money and quality as good or even better, than ie Sony... until recently. They started to allow badge to be fitted on some dreadful crap not made in its own factories.

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when i bought my laptop 2 years back , an HP , i was getting an Acer with Vista business , 3" bigger screen , discrete graphics card and some really cool shiny neon blue multimedia controls on board the panel at a slightly little more price than the HP .

and the Acer also had a mini subwoofer in it ! :o

and some how i dint like this idea , and that made me let go off the deal . and i bough this HP. <_<

and now , even this HP has proven a junk and i can just well imagine , what it would have cost me to own that acer .! :P

if i were , i would say this report pretty much speaks for it ...

Laptop%20failure%20rates%20by%20make.jpg

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Yeah I saw that chart and I confirm Toshiba is solid as hell. I have an almost 3 year old Toshiba laptop that has taken a beating but my new HP had a hard drive fail in 3 months. HP used to be good but I found out they are the crappiest of crap now.

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@majithia23: this chart is taken from Asus Product Guide, isn't? But I forgot where they (Asus) took it from...

But I rather doubt about HP is being crap, at least about their high-end product like EliteBook, seems a real solid product to me... Also about Lenovo, perhaps they didn't count ThinkPad on it. Both of them mostly covered with 3 years warranty - I never see that kind of warranty in others (CMIIW)...

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@x3ro

no i dint get the pic from an Asus guide , but by my own googling after my laptop crashed . the study has been done by some Square Trade organization .( http://www.squaretrade.com/pages/laptop-reliability-1109/?ccode=bs_war_buyerblog ) .

i dont know how creditable they are , but the report seems to hold its truth in giving the results . i have seen many reviews n opinions many where on the web including here on nsane , and mostly the opinion has been some what similar to the report .

you r lucky you have a good HP running , other wise they are all crap with shitty in built designs .

cheap or expensive , they are a waste of money . ( and even mine one dint come cheap . it was $900 when i bought it .! )

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Hm, only bad experience with Acer. Well, here's one positive. I have Acer Aspire more then a year. It's heavily used, 10-12 hours per day. I'm using it for browsing, games, watching HD movies on my 38 inch TV. I couldn't be more satisfied. Only issue I had is one speaker went bad and some high tones has strange sound. But since I lost my warranty proof somewhere I couldn't replace it. Plus, for the money I had in that time, it had the best configuration, all others had some crap graphic which couldn't run any game.

Cheers ;)

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so asus is what i should go for when making a nice laptop for myself

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so asus is what i should go for when making a nice laptop for myself

I think you can't go wrong with any. Just make sure that laptop has good cooling for components. I mean, all components inside are not from laptops brands, inside is Intel, ATI, nVidia, Western Digital, Kingston and so on. What laptop brand make for it anyway? Maybe just design, so just read some reviews for good cooling so components can last.

Cheers ;)

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so asus is what i should go for when making a nice laptop for myself

Also, if the model you want is available at your local stores, it is worth awhile to go and get some hands-on experience for yourself before you put down the $.

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Did Acer admit to making crap products? If so I wouldn't buy from them in the future. :o Stupid thing to say.

The words were along the lines of "cheap, unprofitable products", not crap. ;)
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Did Acer admit to making crap products? If so I wouldn't buy from them in the future. :o Stupid thing to say.

Crap was my own translation of the CEO's words.

Acer CEO J.T. Wang said: "We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products."

I think that in more parallel terms it's probably this: Acer will move to a new strategy to help increase profits because our old strategy is not working due to: making products that we have no idea if anyone wants, cheap quality, and products that are total flops.

IMO, using the terms blindly, cheap, and unprofitable in one sentence to describe one's products qualifies the product as crap. :coolwink:

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anyone mess with the no glasses 3d laptops ?

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