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AMD Introduces RAMs for Desktops


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Advanced Micro Devices' first branded desktop system memory modules, called AMD Memory, will be available in North America through major retailers, the company said Monday.

By offering its own branded memory modules for desktops, AMD aims to "take the guesswork out of DRAM selection, providing an easy and straightforward experience when looking for the ideal match for gaming or multimedia PC needs", it said in a statement.

AMD has been supplying and validating memory for AMD Radeon graphics cards for several years, and saw an opportunity to add system memory to its product line, AMD said.

The company did not immediately respond to requests for comment on whether it will offer branded memory modules for other kinds of computers besides desktops.

It said it is collaborating with memory module makers to create the AMD Memory branded products from components qualified to meet certain specifications. By testing and certifying the memory components, end-users can be assured of compatibility with AMD platforms, it added.

AMD has partnered with memory modules company Patriot Memory in Fremont, California, and PC enhancement products firm VisionTek Products in Illinois. VisionTek, which is already an authorized reseller for AMD products, will distribute the AMD modules through its distributor D&H.

AMD Memory branded products will be available soon through major retailers like Amazon.com, Fry's, Memory Express, and Best Buy in Canada, AMD said.

The company said it has used the AMD OverDrive performance optimization tool to test and optimize DRAM with the company's APUs (Accelerated Processing Units), CPUs (Central Processing Units), GPUs (Graphics Processing Units) and chipset platforms.

AMD Memory is available at three different sizes, 2GB (gigabyte), 4GB and 8GB, in a range of price points and speeds, AMD said. For the entertainment category, it will feature 1333 MHz and 1600 MHz speed RAM. A performance version supports speed up to 1600 MHz with low latency and comes in matched pairs, while Radeon Edition DRAM will run at 1866 MHz, AMD said.

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Advanced Micro Devices (AMD) today announced the North American retail availability of the first AMD Memory branded desktop system memory modules. The Sunnyvale outfit partnered up with Patriot Memory and VisionTek to build and deliver the first AMD Memory branded products, which are supposed to "help take the guesswork out of DRAM selection" with kits aimed at specific audiences: Entertainment, Performance, and Enthusiast Desktop.

"AMD has been supplying and validating memory for AMD Radeon graphics cards for several years," said Matt Skynner, corporate vice president and general manager, AMD GPU Division. "Based on this experience, adding system memory to our product line was a clear opportunity for us. This move provides our partners and end-users with a trusted brand synonymous with quality -- we can help ensure performance and reliability with AMD Memory."

Even though AMD isn't actually making the memory kits, the company says it's collaborating with Patriot and VisionTek to ensure components are qualified to meet certain specifications. AMD Memory is available in 2GB, 4GB, and 8GB capacities in a range of price points and speeds.

The Entertainment category will feature DDR3 memory kits clocked at 1333MHz and 1600MHz for quiet HTPC applications. Performance memory will support speeds up to 1600MHz with low latencies and come in matched pairs. For enthusiasts, Radeon Edition DRAM will run at 1866MHz and is purportedly "tuned, tested, and certified for specific AMD platforms to enable maximum performance at competitive pricing."

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Not by long though (not joking, the timestamp on the first post isn't correct). :)

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