Dell and Microsoft partners of the project Red de Bono

[Marik]

The Red program, created by Bobby Shriver, the founder of DATED (Debt, AIDS, Trade, Africa), and Bono, singer of U2, has just recruited the two new signs, and not least. Microsoft and Dell signed a partnership with the creative initiative intended for the fight against AIDS. The advertisement took place in full economic forum in Davos.

The commercial model is simple: on the market products under the Red label, the program recovers part of the benefit to invest it in this fight. Apple, Gap, American Express, Armani, Converses or Motorola are some of the marks already partners.

Three Dell machines, the XPS One, XPS M1530 and XPS M1330 take part in the program under a preparing bright red. After the purchase, 80 dollars will be transferred with the foundation for the first, 50 for the two following. On these machines sold without overcost, an integral version of Windows Vista will be accompanied by funds of screen and gadgets to the colors of the foundation. The purchase of a printer Dell 948 All-in-one will also make it possible to transfer 5 dollars with the foundation. The program is initially launched to the United States, before a planetary generalization at the end of the month.