iPhone 17 and record Services revenue drive Apple's strong Q4 2025 earnings

Apple today announced earnings results for Q4 2025 that ended September 27, 2025. Apple posted revenue of $102.5 billion, up 8 percent year-over-year, and net income was $27.4 billion, up from $14.7 billion last year.

The revenue growth was driven mainly by the iPhone, Mac, and Services businesses. iPhone sales led the performance, climbing to $49.03 billion compared with $46.22 billion a year earlier. Mac sales also rose, moving from $7.74 billion to $8.73 billion, while iPad revenue remained essentially flat at around $6.95 billion.

The Wearables, Home, and Accessories segment remained relatively steady at just over $9.0 billion, showing only a slight dip from the prior period. Services delivered the highest growth, increasing from $24.97 billion to $28.75 billion, highlighting its growing importance in Apple’s overall revenue mix.

For the fiscal year ending with this September quarter, Apple posted a record revenue of $416 billion. Apple also highlighted that its installed base of active devices reached a new all-time high across all product categories and geographic segments.

Tim Cook, Apple’s CEO, said the following:

“Today, Apple is very proud to report a September quarter revenue record of $102.5 billion, including a September quarter revenue record for iPhone and an all-time revenue record for Services. In September, we were thrilled to launch our best iPhone lineup ever, including iPhone 17, iPhone 17 Pro and Pro Max, and iPhone Air. In addition, we launched the fantastic AirPods Pro 3 and the all-new Apple Watch lineup. When combined with the recently announced MacBook Pro and iPad Pro with the powerhouse M5 chip, we are excited to be sharing our most extraordinary lineup of products as we head into the holiday season.”

Apple announced a cash dividend of $0.26 per share, payable on November 13, 2025, to shareholders of record as of the close of market on November 10, 2025.

Apple also gave strong guidance for the upcoming quarter, including iPhone revenue growth in the double digits, thanks to strong reception for the iPhone 17 series models.

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Posted Friday 31 October 2025 at 4:23 pm AEST (my time).

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