Jump to content
  • Here is how you disable FLoC in Google Chrome


    Karlston

    • 1 comment
    • 446 views
    • 2 minutes
     Share


    • 1 comment
    • 446 views
    • 2 minutes

    Here is how you disable FLoC in Google Chrome

     

    The latest version of Google Chrome Canary has a new feature to disable FLoC -- Federated Learning of Cohorts -- in Google's Chrome web browser.

     

    FLoC is part of Google's controversial plan to change the world of advertising. The core idea is to change the way users are tracked on the Internet. Instead of tracking individual users, FLoC introduces technology that allows advertisers to track users based on cohorts, groups of users who share the same interests.

     

    FLoC is beneficial for Google, but not so much for Internet users. The EFF called FLoC a terrible idea, largely because it is not as private or better as Google advertised it.

     

    Most Chromium-based browser makers reject FLoC outright. Brave and Vivaldi block FLoC in the browser already.

     

    One option that Chrome users had to opt-out of Floc was to disable third-party cookies. Now, with Chrome Canary build 93.0.4528.0, comes a setting to control FLoC directly.

     

    chrome disable floc

     

    The setting is not yet visible by default, but users may enable it in Chrome by making a change on the browser's experimental features page:

    1. Load chrome://flags/#privacy-sandbox-settings-2 in the address bar of the web browser.
    2. Set the flag to Enabled.
    3. Restart Google Chrome.

    The flag is available for in all versions of Chrome, and has the following description:

    Enables the second set of privacy sandbox settings. Requires #privacy-sandbox-settings to also be enabled

    When set to enabled, it unlocks the FLoC toggle that gives users control over the feature.

     

    Note: Google is running experiments in select regions currently. Privacy sandbox trials and FLoC may be disabled in the browser depending on the region and automated participation in the experiment.

     

    google floc chrome disable

     

    To manage FLoC, do the following:

    1. Load chrome://settings/privacySandbox in the address bar of the browser.
    2. If turned on, disable FLoC on the page to turn off FLoC.
    3. You may also turn of Privacy Sandbox trials there, if turned on.

    Closing Words

    The only way to be really sure that FLoC does not come near your browsing is to use a browser that is not Google Chrome. Most of these offer better functionality than Google Chrome anyway at this point.

     

     

    Here is how you disable FLoC in Google Chrome


    User Feedback

    Recommended Comments

    in swedish flac is not even mentioned in the translation. it's function is described in the second picture red square. 100% machine translation then a punk ass swede saying it's ok.

     

    from closing words "The only way to be really sure that FLoC does not come near your browsing is to use a browser that is not Google Chrome. Most of these offer better functionality than Google Chrome anyway at this point."


    well that is true if you use a modern fast pc. on my system chrome is the fastest with plugins and brave is second best. opera, edge, vivaldi etc does barely run at all. i wish they could make firefox as good as it is on linux, smooth and fast on new or ancient hardware.

    Link to comment
    Share on other sites




    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...