Apple’s iPhone 17 launch event is set for September 9th

The iPhone 17 launch event will be ‘Awe dropping.’

Apple has announced the date of its next big event: September 9th, 2024, at 1PM ET / 10AM PT. The event, which has the tagline “Awe dropping,” will take place at the Steve Jobs Theater in Apple Park.

Image: Apple

 

This is where we expect to hear more about the iPhone 17 lineup, which rumors (and at least one supposed public sighting) indicate will add a Google Pixel-like camera bar on the rear. It’s also another opportunity for Apple to talk about its Liquid Glass software revamp and the future of Apple Intelligence features like AI upgrades for Siri.

The star of the show could be a slim new 6.6-inch “iPhone Air” model, which would have fewer camera lenses, but shave some thickness as part of a years-long approach by Apple to revamp the look and feel of its iPhones before it eventually adds a foldable version to the mix, and in 2027, a rumored 20th Anniversary iPhone with curved glass edges and slimmer bezels.

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Posted Wednesday 27 August 2025 at 2:37 am AEST (my time).

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