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Intel CES 2011: New processors, graphics, and wireless chipsets


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Intel held their CES press conference today, introducing a variety of new products and revamps to their processor, graphics, and wireless chipset lines.

New i3, i5, and i7 processors feature a new microarchitecture that allows for full 3D graphics as well as improved HD and gaming performance without reducing battery life. This new architecture is directly incorporated on each 32nm die, and will focus on mainstream computing needs including HD video, photo management, and gaming. Intel has worked with CinemaNow and the WBShop to introduce a new feature, Intel Insider, which will allow consumers to view new movie releases on the same day as DVD and Blu-ray releases. HD content distribution using Insider is expected to begin during the 1st quarter of this year.

Another new feature, Quick Sync Video, utilizes built-in hardware acceleration that improves video editing and sharing. Videos that would normally take hours to process now complete in only a few minutes. A four minute HD video that would usually take four minutes to convert and play on an iPod, was instead completed in only 16 seconds.

These processors also get an upgrade to "Turbo Boost Technology 2.0", which improves previous processor resource allocation, giving users a better performance boost when running high-CPU demanding programs.

Intel also showcased WiDi 2.0, which improves 1080p wireless streaming to televisions supporting this technology. Users can also stream protected content from the Internet or a locally played Blu-ray or DVD.

Intel announced more than 20 new processors today stating over 500 laptop and PC models, from various manufactures, will use these new chips when released.

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CES: Intel demos 2nd-gen Sandy Bridge CPUs at CES

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Intel unveiled its long-awaited new line of desktop and laptop CPUs at its press conference at the Consumer Electronics Show today in a demonstration that positioned them as a way to handle high-quality video and gaming without a separate processor.

The processor lineup known as Sandy Bridge, which the company is now calling 2nd Generation Intel Core, boosts performance by grafting the graphics chip onto the CPU. It means hardware makers, especially for budget PCs, won't have to implant a separate graphics processor from rivals Advanced Micro Devices or Nvidia.

"It's about user experience, but you also need performance," Shmuel "Mooly" Eden, an Intel vice president, told reporters at the Consumer Electronics Show in Las Vegas. He said Sandy Bridge is 69 percent faster than older Intel chips. (See earlier CNET coverage and technical details.)

Eden showed off a series of demonstrations that highlighted the processors' ability to do speedy video format conversions, render complicated graphics in Valve's forthcoming Portal 2 game, and play a slew of instantly resizeable video clips simultaneously.

One feature of Sandy Bridge could prove to be controversial: the digital rights management, or DRM, functions embedded deep within the CPU.

Eden said that implanting anti-copying technology was necessary for movie studios to allow films to be sent to PCs at the same time they're released in cinemas. The studios need to feel comfortable, he said, that there is a "secure link" between their servers and home PCs.

Warner Brothers, Fox, and several Bollywood studios are on board to "enable this great content to be streamed to the PC early in its release," Eden said.

Kevin Tsujihara, a Warner Bros. executive vice president, showed up at Intel's event to say that studios historically have been reluctant to place their "high-value content" into a PC format, an apparent reference to frequent pirating of new releases.

"We now are going to put our content out earlier," Tsujihara said, without elaborating.

Because the so-called Intel Insider technology relies on hardware, not software, Intel has shied away from using the term DRM, which tends to be a sore point for hackers and open-source enthusiasts. In a blog post yesterday, the company described it as "an armored truck carrying the movie from the Internet to your display, it keeps the data safe from pirates, but still lets you enjoy your legally acquired movie in the best possible quality."

Intel also demonstrated Best Buy's Cinemanow service, showing the movie Inception streaming in high definition--as long as you have a Sandy Bridge PC.

Manufacturers have started to announce just that. Hewlett-Packard this week said some Pavilion Elite desktops would receive the Sandy Bridge CPU after news leaked last month about upcoming Pavilion dv7 laptops also equipped with the processor. Toshiba said today that its newly updated laptop lineup will also be Sandy Bridge-equipped.

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I swear. If this DRM sh*t is even a single bit annoying to it's buyers, I'll never ever buy a Intel processor again.

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I swear. If this DRM sh*t is even a single bit annoying to it's buyers, I'll never ever buy a Intel processor again.

it will, I swear. Especially for pirates like us.

unless there is some kind of BIOS hack that gets released or firmware update.

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