Netflix is about to host videos from BuzzFeed, Condé Nast, and other publishers

[Karlston]

A new deal will bring videos from brands like Architectural Digest and Variety to the streaming service.

Illustration by Alex Castro / The Verge

 

Starting on August 3rd, Netflix’s streaming library will include video content from dozens of digital media brands including BuzzFeed, Condé Nast, Hearst Magazines, People Inc, and Tastemade. As reported earlier by TechCrunch, the deal includes a mix of licensed past videos and new ongoing series that would have typically been published on YouTube or other online platforms, like Architectural Digest’s “Open Door” or Vanity Fair’s “Lie Detector Test.”

 

As Netflix puts it, the deal will allow subscribers to watch content “from around the Internet without having to leave Netflix.” The announcement follows a Bloomberg report earlier this week highlighting second-season viewership slumps on Netflix shows, with some losing up to 70 percent of their season one audience.

 

The videos Netflix is adding from digital media brands will range from around 3 to 20 minutes long and span topics like “food, travel, fashion, entertainment, design, wellness, and more.” Netflix also notes that there may be “additional digital publishers and partners” added in the future.

 

Disclosure: The Verge will eventually be part of PMX but the deal has not closed yet.

 

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Posted Wednesday 8 July 2026 at 2:16 pm AEST (my time).

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