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Discovery+ enters the streaming wars with a big bet on reality TV


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Discovery+ enters the streaming wars with a big bet on reality TV

 

KEY POINTS
  • Discovery launched its new streaming service Discovery+ in the U.S. on Monday.
  • The company dubs the service as “the definitive non-fiction, real-life subscription streaming service.”
  • The service has a $4.99 monthly ad-supported tier and a $6.99 monthly ad-free tier.

 

Discovery launched its new streaming service Discovery+ in the U.S. on Monday, hoping to carve out its own unscripted corner of the already crowded streaming space.

 

Discovery+, which previously launched in several other countries, dubs itself “the definitive non-fiction, real-life subscription streaming service.” Its library includes more than 55,000 episodes of more than 2,500 shows from TV brands including HGTV, Food Network, Animal Planet, TLC, ID and more. It will also offer original series and exclusives, like BBC’s “Planet Earth.”

 

The service has a $4.99 monthly ad-supported tier (on par with NBCUniversal’s Peacock’s premium tier with ads) and a $6.99 monthly ad-free tier (which costs the same as Disney+). It’s also working with Verizon to give 55 million customers up to 12 months of Discovery+ for free, depending on their plan. Other competitors include AT&T’s HBO Max, which costs $14.99 a month, and Netflix, which has a standard plan costing $13.99 in the U.S. 

 

The service can be streamed using Amazon Fire TV, Android TV, Apple TV, Chromecast, Roku and Samsung devices, along with mobile, web and game consoles.

“Our No. 1 goal was to be available on every platform in America,” Discovery President and CEO David Zaslav said Monday on CNBC’s “Squawk Alley.” 

He added that he believes the service is differentiated from its existing peers.

“We believe that we’ll let the rest of that group fight out scripted series and scripted movies, but we have a great lane in the U.S. and around the world, and that lane is we have great content that people love: ’90 Day Fiance’ Chip and Joanna Gaines, Oprah Winfrey,” he said. “And we’re completely differentiated.” 

He said that makes the service a complement to popular existing services.

“We’re a great companion to Disney and Netflix,” he said. “If you have Disney or Netflix, you have two great products, but we’re completely different and we go really well with them.” 

Zaslav wouldn’t share projections for how much the company expects subscribers to grow in the next year.

“We think ... that we can be very, very big,” he said. “That’s our bet, we’re putting a lot of resources behind it, and over the next couple of quarters we’ll be reporting out our numbers and then we’ll be projecting out how big big really is.”

 

 

Source: Discovery+ enters the streaming wars with a big bet on reality TV

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Discovery Plus launches in the U.S. for $4.99, available on these platforms

 

Discovery-Plus-810x298_c.jpg

 

Discovery has announced Discovery Plus, a new streaming service that includes more than 55,000 episodes of current and classic shows. The service is available now in the U.S. starting at $4.99 per month.

 

Discovery Plus is kicking off with support for many of the biggest platforms and devices, including Roku and Amazon Fire TV. Here’s the full lineup:

  • Amazon Fire TV streaming devices, Fire TV Edition smart TVs and coming later to Prime Video Channels
  • iPhone, iPad, iPod touch and Apple TV, and the app is fully integrated with the Apple TV app
  • Google devices and platforms including Android™ phones and tablets, Chromecast with Google TV™ and other Android TV™ OS devices, and Google Chromecast™ and Chromecast built-in™ devices
  • Microsoft Xbox One and Series S/X devices
  • The Roku® platform
  • 2017 and newer Samsung Smart TVs

The new service’s launch lineup is one of the biggest on the market, and includes content from networks such as HGTV, Food Network, TLC, Discovery Channel, and more. Discovery Plus also offers content from A&E, The History Channel, and Lifetime.

“Discovery Plus also features more than 50 original titles and over 150 hours of exclusive content at launch, with 1,000 hours of original content in its first year across fan-favorite, real-life genres,” Discovery said in a press release.

 

If you’re an existing Verizon customer with a Play More or Get More Unlimited plan, you’ll get 12 months of Discovery Plus for free. Customers with Start or Do More Unlimited plans will receive six months of streaming on Verizon. New customers who sign up for Verizon 5G Home Internet or Fios Gigabit Connection can receive 12 months of Discovery Plus. The press release said that new Fios customers may also be eligible for three to six months depending on their plan.

 

In addition to a $4.99 plan for Discovery Plus, there’s also an ad-free version available for $6.99 per month. Every account gets up to five user profiles and four concurrent streams. After launching in the U.S., service will be available in more than 25 markets across the globe later in 2021.

 

 

Source: Discovery Plus launches in the U.S. for $4.99, available on these platforms

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@mood

 

I split your second article in the OP into a new reply.

 

If you make two consecutive replies in the same topic less than around 4 minutes apart, the second one will be appended to the first. I guess that's what's happened here?

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