Google Chrome's fear of Microsoft Edge is revealing its bad side

[aum]

Chrome is seducing Microsoft Edge users with enticing bribes

 

(Image credit: Microsoft)

 

Google is figuratively batting its eyelashes and puckering its lips in an attempt to seduce Microsoft Edge users to its industry-dominating Chrome browser.

 

Users of the new Chrominium-based Microsoft Edge are being aggressively targeted on popular Google platforms with messages urging Edge users to switch to Chrome, 9to5Google reports.

• Google is using scare tactics to get people to use Chrome instead of Edge
• Hands-on with new Microsoft Edge browser: The Chrome killer is here
• Microsoft Edge gets big speed boost -- is it time to ditch Chrome?

"To use docs offline," Chrome wrote in its alluring message to Edge users, "upgrade to Chrome." The pop-up, of course, is insinuating that Edge users won't be able to enjoy the full scope of Google Docs' features -- offline usage included -- by limiting themselves to Microsoft Edge.

 

Docs isn't the only platform Google is using to seduce Edge users into using Chrome.

 

"Google is also showing these 'Switch to Chrome' pop-ups to Microsoft Edge users on its Search homepage, News, and even on Google Translate. You can see some screenshots of these below," 9to5Google notes.

 

(Image credit: Future)

 

"Google recommends using Chrome," Chrome warned Edge users using the Google search engine. "Try a fast, secure browser with updates built in."

 

As we mentioned last week, with Chrome suggesting that their browser is fast and secure, it plants a seed in the mind of Edge users that their internet crawler is unsafe. That is despite there being no proof that the new Chrominum-based Edge browser is a security hazard.

 

What's peculiar about Chrome's messages is that, as MSPowerUser points out, Google seems to be solely targeting Edge users: "We didn't receive any pop ups or warnings on Opera, which is also based on Chromium framework."

 

It makes us wonder if Chrome is sweating bullets about Edge potentially snatching a large share of its browser users. After all, in our Microsoft Edge hands-on, we called the new browser "the Chrome killer."

 

Google and Microsoft have had a history of competing -- and playing a little dirty -- for each other's consumers.

 

There have been reports of Microsoft, for example, persuading users to choose Edge over Chrome on Windows 10. Perhaps Google, perpetuating this petty tug-of-war, is simply returning the favor.

 

Source

 

 

 

[Sylence]

Microsoft did it on the OS level, Google is doing it on the international scale, that's NOT returning favor, that's incompetence.