OnePlus is done selling its flagship 5T in North America

[gingerbread80]

If you live in North America and you'd like to buy a OnePlus 5T, well, sorry — you're out of luck. Not just temporarily, either — the startup confirmed to Engadget that it has sold every OnePlus 5T it made for the North American market, and well ahead of schedule to boot. Kyle Kiang, OnePlus's head of global marketing and general manager of North America, said the stock outage was due stronger-than-expected demand, and as a result, people on this continent will have to sit tight and wait for the company's next flagship phone to arrive.

For those keeping track, the 5T was only on the market in North America for about four months. While leaving would-be fans to wait for their chance to buy the OnePlus sequel doesn't sound great, Kiang says the circumstances that brought the company to this point were much more positive. Last year, OnePlus doubled its global revenue to $1.4 billion and saw 139 percent growth in North America — it's gotten to the point where North America accounts for about 25 percent of all the company's online sales.

 

For Kiang, these numbers are validation for a production and marketing philosophy that often seem unorthodox. Remember: when it comes to smartphone production, OnePlus is a little unorthodox. It only builds one flagship model at a time, and it ceases production once it hits a target number forecasted in advance. And since OnePlus has recently gotten into the habit of pushing out two smartphones a year, that means each of those devices is only really on sale for a handful of months. It's a weird system, but it seems to be working. OnePlus also relies heavily on word of mouth rather than mass marketing to drive growth, and while that prevents the company from rapidly expanding its reach, Kiang is fine with the progress made so far.

 

Read more: Link

[gingerbread80]

I wonder when they will announce OnePlus 6?

[gipsy]

4 minutes ago, gingerbread80 said:

I wonder when they will announce OnePlus 6?

do u rly need it for 750 bucks?

 btw.announce will in June.

[gingerbread80]

750 bucks? really?

[ADN]

8 minutes ago, gipsy said:

do u rly need it for 750 bucks?

 btw.announce will in June.

749$ for the 256 GB , the base model will cost less than that

[gipsy]

12 minutes ago, gingerbread80 said:

750 bucks? really?

yeah.

now check this one & think who will need it in states.

 

 

[gingerbread80]

I thought the camera on this was not very good. Have they fixed it?

[MassZERO]

THE UNBEATABLE PHONE!! I LOVE THIS PHONE ITS THE BEST!

 

Watch

[sixoclock]

11 hours ago, gingerbread80 said:

For Kiang, these numbers are validation for a production and marketing philosophy that often seem unorthodox. Remember: when it comes to smartphone production, OnePlus is a little unorthodox. It only builds one flagship model at a time, and it ceases production once it hits a target number forecasted in advance.

 

Thanks for that article. Their marketing philosophy is very good. They started with the invite system to drive sales and growth, and now they are using the limited production tactic.

 

Anyone knows how many OnePlus 5T were made worldwide and how many were made for the North America market?

 

The only number I found is they sold over 1.3 million units to students in last January. Whether that number is worldwide or a specific region, I don't know .