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Movie slumber party Beds replace theater seats


humble3d

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Movie slumber party Beds replace theater seats

MOSCOW (AP) — A furniture store has taken over a Moscow cinema, allowing theatergoers to enjoy what more closely resembles an enormous slumber party than an afternoon at the movies.

This week the Swedish furniture giant IKEA replaced a movie theater's seats with beds in its Russian "Awake Love" campaign. The switchover took place in the Moscow suburb of Khimki, not far from a branch of the store beloved by many Russians.

The campaign, which lasts until Dec. 14, is modeled after a similar event in 2010 at a Paris music hall.



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http://news.yahoo.com/movie-slumber-party-beds-replace-theater-seats-124208087--finance.html

???

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http://www.imdb.com/title/tt0084695/

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