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3 Million Teens Leave FB In 3 Years: The 2014 Facebook Demographic Report


Turk

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By DJ Saul January 15, 2014

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3 years ago, we published a report on 2011 Facebook Demographics & Statistics that covered gender, location, education, and more (US only). Recently we dove into Facebooks Social Advertising platform to get a refreshed snapshot of the same data points to see what exactly has happened over time and to look at the numbers behind many recent claims: teenagers are leaving by the millions. Enjoy!

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Top Insights:

1) Teens (13-17) on Facebook have declined -25.3% over the last 3 years.

2) Over the same period of time, 55+ (perhaps those teens parents and grandparents?) have exploded with +80.4% growth in the last 3 years.

3) Of the major metropolitan areas, San Francisco saw the highest growth with +148.6%, a stark contrast with Houston which saw +23.8% growth.

We also took a closer look at the Teens (13-17 year olds) and the Folks (55+) to get a better understanding of their current representation on Facebook. Here you go:

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http://istrategylabs.com/2014/01/3-million-teens-leave-facebook-in-3-years-the-2014-facebook-demographic-report/

NB: Contact email is part of the image.

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  • Alanon

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Oh God, please let this be the beginning of the end for FB!

I'm guessing that adults discovered that it's a good way to stay in touch with most of their relatives and close friends for free, and in one place?

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