Jump to content

Microsoft uses eye tracking to argue that Google distorts search results


belksiriano

Recommended Posts

Google has already made a few concessions to please European antitrust regulators worried about fair placements in web search results. However, Microsoft doesn't feel those sacrifices are good enough -- and it claims to have scientific proof that more changes are necessary. One of the company's astroturfing outfits, Initiative for a Competitive Online Marketplace, has commissioned an eye-tracking study which suggests that Google's lower-profile sponsored links and map results still draw too much visual attention. "Organic" search results and alternative services get just a fraction of the eyeballs, the Initiative argues. While the data may be of some use to officials, we'd advise taking it with a giant grain of salt -- company-backed studies are rarely objective sources of information.

Source : http://www.engadget.com/2013/12/12/microsoft-eye-tracking-study-slams-google/

Link to comment
Share on other sites


  • Views 981
  • Created
  • Last Reply

Top Posters In This Topic

  • belksiriano

    1

Popular Days

Top Posters In This Topic

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...