ARM Launches Hollywood Approved Anti-Piracy Processor

[nsane.forums]

Chip manufacturer ARM has announced a Hollywood-approved video processor that enables content producers to prevent piracy on mobile platforms. The Mali-V500 video chip features hardware embedded anti-piracy capabilities which secure playback of high-definition video. According to ARM the new chip meets the toughest anti-piracy standards for mobile devices.

If you have a smartphone then there’s a good chance that it comes with an ARM chip inside. The British company ARM Holdings is the market leader in smartphone processors.

Today the company announced a series of new products at Computex, with one standing out in particular. Not because it includes ground breaking features that will improve the consumer experience, but through its embedded hardware DRM.

Developed on Hollywood’s demand, the Mali-V500 video processor is the first mobile chip optimized to prevent high-definition video from being pirated.

Until now the major movie studios have been hesitant to move some of their videos to mobile platforms since these are harder to secure. However, this will change in the future if ARM’s new processor is implemented.

“In order to protect their multi-billion dollar investments, studios and content owners are demanding hardware-backed security across all devices that play their premium content,” ARM’s director of market development Cris Porthouse notes in a blog post.

“This means that in order to support premium content mobile and other consumer embedded devices must support hardware-backed protection of content from download to display.”

Mali-V500

ARM’s Mali-V500 is the first chip of its kind to offer this kind of protection, sometimes dubbed hardware DRM. According to Porthouse the video processor offers state of the art security with support for a wide variety of DRM solutions.

“In order to meet the stringent security requirements of movie content owners, Mali-V500 has been architected to efficiently support ARM TrustZone and associated media playback use cases efficiently,” he writes.

Speaking with the Financial Times, Porthouse said that Hollywood and Netflix demand hardware protection as traditional DRM solutions are no longer sufficient.

“Hollywood movie studios and major content distributors like Netflix and others are demanding for premium or early window content – their highest-value content – to be protected not just by digital rights management but by the hardware, all the way from download through to display.”

So if it’s up to ARM your smartphone will soon be shipped with built-in DRM to keep pirates at bay.

The question is, however, whether all this expensive technology will be effective in preventing movies from leaking out. Or will it mostly cause trouble for legitimate consumers, as is often the case with other forms of DRM.

View: Original Article

[SPECTRUM]

good info to exclude devices with this processors from my buy list.

streisand effect :D

[VileTouch]

there is one thing ARM fails to comprehend. hollywood might pay for the R&D of DRM chips but the consumers are the ones that BUY the devices, and it is to them (the consumer) that they should cater to. i honestly don't see anyone changing their unlocked devices for a piece of hardware that it's sole purpose is the detriment of the user experience while consuming such media. having a spy, a police that is not there to protect or serve, but to throw people in jail if they happen to do something that a third party company doesn't like..

they pretend to sell people their own shackles? good luck with that.

[jtmulc]

"The question is, however, whether all this expensive technology will be effective in preventing movies from leaking out."

If I could find a bookie who would take it, I'd bet every penny I have on NO.

[jtmulc]

Can someone more technical minded help out with this? I'm having trouble understanding exactly what they're claiming. Do they think someone is going to copy something they're watching on their Netflix queue? Why bother? On my phone, I can hypothetically browse to a torrent site, pick out any movie, download it on a torrent client, and watch it, just like on my PC. The only limitation is the file size supported by the storage format. At what point can this chip prevent any of that?

[MrVoice]

The video files will come encoded from the studios with DRM, which the chip has been purpose-built to read. If you attempt to play a file that does not have the studio tag, the processor will flag it as pirated and playback will not continue. That's the logical implementation of this draconian and totalitarian scheme.

[Bhanche]

Hollywood is waging war against their customers. I've stopped paying for anything related to Hollywood long time ago. Just stop the greediness, and I'll again be a happy customer, with some pirating, of course, that is the new times. Energy (internet) has much less limits than the material, this is just simple science, wake up, Hollywood!

[CODYQX4]

They'll probably cram this into all good smartphones, for those talking about avoiding it.

Also, just how many personal system builders buy ARM chips? Most people buying parts build PCs and not embedded stuff they program themselves.

[eilegz]

and this kind of drm it's nothing new but will user embrace this this remind me of cinavia which it was more annoyance to legit users than pirates

[Whoopenstein]

The way I see it, they're just wasting time and money. How many people out there who can't get the pirated version of the movie are going to pay to see it? Very few I would imagine.

If the movie is worth a sh*t, I'll go to the theatre and see it. Obiviously most of the movies they put out are crap and aren't worth the money.

[rudrax]

They won't get any buyers except for the Hollywood film producers :rofl:

[DKT27]

Question is, will people know or remember that a particular phone comes with this processor that has a DRM on it?

[rudrax]

Yeah, common people won't know that.

[calguyhunk]

Can someone more technical minded help out with this? I'm having trouble understanding exactly what they're claiming. Do they think someone is going to copy something they're watching on their Netflix queue? Why bother? On my phone, I can hypothetically browse to a torrent site, pick out any movie, download it on a torrent client, and watch it, just like on my PC. The only limitation is the file size supported by the storage format. At what point can this chip prevent any of that?

The playing part. the moment you try to play it, the hardware supposedly will detect the lack of the DRM stamp and flag it as 'illegal material' and refuse to play it :(

**********************************************************

A little side note - I think we might get a media player (software) that will bypass this by artificially inserting a seemingly legit DRM cert into the firmware and/or trick the hardware into believing that the cert is legit just like Daz's Win 7 loader :lol:

[VileTouch]

Yeah, common people won't know that.

from that i assume that we here are not common people? ...i feel special! :sun:

[rudrax]

Yeah, common people won't know that.

from that i assume that we here are not common people? ...i feel special! :sun:

You are my friend :) but out there, people like you are found 1 out of a million. So Hollywood's main concern are those million people excluding you. :rolleyes:

[rudrax]

Can someone more technical minded help out with this? I'm having trouble understanding exactly what they're claiming. Do they think someone is going to copy something they're watching on their Netflix queue? Why bother? On my phone, I can hypothetically browse to a torrent site, pick out any movie, download it on a torrent client, and watch it, just like on my PC. The only limitation is the file size supported by the storage format. At what point can this chip prevent any of that?

The playing part. the moment you try to play it, the hardware supposedly will detect the lack of the DRM stamp and flag it as 'illegal material' and refuse to play it :(

So, from now on, people must check a SoC whether it plays pirated videos or not before buying that. This concept won't gonna make money for SoC device manufacturer.

[calguyhunk]

So, from now on, people must check a SoC whether it plays pirated videos or not before buying that. This concept won't gonna make money for SoC device manufacturer.

Yeah, unless, it becomes a cartel where every chipmaker starts doing that :o Then we're screwed LOL! :P

[rudrax]

So, from now on, people must check a SoC whether it plays pirated videos or not before buying that. This concept won't gonna make money for SoC device manufacturer.

Yeah, unless, it becomes a cartel where every chipmaker starts doing that :o Then we're screwed LOL! :P

Don't worry, our coders will figure something out by that time :dance:

[LazyPotato]

So, from now on, people must check a SoC whether it plays pirated videos or not before buying that. This concept won't gonna make money for SoC device manufacturer.

Yeah, unless, it becomes a cartel where every chipmaker starts doing that :o Then we're screwed LOL! :P

Don't worry, our coders will figure something out by that time :dance:

Yay free stuff C: I like this site...(actually,I fucking love it <3)

[rudrax]

So, from now on, people must check a SoC whether it plays pirated videos or not before buying that. This concept won't gonna make money for SoC device manufacturer.

Yeah, unless, it becomes a cartel where every chipmaker starts doing that :o Then we're screwed LOL! :P

Don't worry, our coders will figure something out by that time :dance:

Yay free stuff C: I like this site...(actually,I fucking love it <3)

Nsane community doesn't promote piracy. It does provide the fixes only for educational purposes. So, if you want to do a business violating the community's motto, you and only you will be responsible for that.

[LazyPotato]

So, from now on, people must check a SoC whether it plays pirated videos or not before buying that. This concept won't gonna make money for SoC device manufacturer.

Yeah, unless, it becomes a cartel where every chipmaker starts doing that :o Then we're screwed LOL! :P

Don't worry, our coders will figure something out by that time :dance:

Yay free stuff C: I like this site...(actually,I fucking love it <3)

Nsane community doesn't promote piracy. It does provide the fixes only for educational purposes. So, if you want to do a business violating the community's motto, you and only you will be responsible for that.

I know,I'm gonna buy IF I LIKE IT. Not a greedy person. I'll support the devlopers if they make good software,not some sellout buggy crybaby software. For example,I downloded Far Cry 3 from a torrent. I didn't like the game,beside,my CPU overheats while playing it and I can't play higher than Medium settings + it lags for some unknown reason,so I threw the game in trash.

[LazyPotato]

If I didn't pirate the game -- I would have been ripped,my time and money would have been wasted.