TikTok will start to share ad revenue with creators

But not everyone is eligible to get paid

TikTok is opening up a new way for creators to make money. The company plans to start sharing a cut of revenue with top creators when their videos run alongside certain ads. The program mirrors how YouTube pays out creators, and it could lead to more significant payouts from the platform, which has yet to offer a substantial way for creators to make money.

The new program, called TikTok Pulse, allows ads to be specifically run alongside “the top 4% of all videos on TikTok,” the company wrote in a blog post today. Creators and publishers with at least 100,000 followers are eligible to receive a cut of revenue when their videos are included. But for now, TikTok isn’t saying what that cut is or how many creators it’ll accept into the program.

Pulse will launch in June in the US, with additional markets coming sometime this fall, Sandie Hawkins, TikTok’s GM of North America global business solutions, told The Verge.

Until now, TikTok’s main way of compensating creators has been through its “Creator Fund,” which pays out select users based on the popularity of their videos. But creators have said the payouts from this program can be small and inconsistent, which means it hasn’t offered creators a sustainable revenue stream the way that YouTube’s ad program has for some video makers.

TikTok will start to share ad revenue with creators