OpenAI’s big Google Search rival could launch within days to kickstart a new era for search

Throwing down the AI gauntlet, just before Google I/O 2024?

When OpenAI launched ChatGPT in 2022, it set off alarm bells at Google HQ about what OpenAI’s artificial intelligence (AI) tool could mean for Google’s lucrative search business. Now, those fears seem to be coming true, as OpenAI is set for a surprise announcement next week that could upend the search world forever.

According to Reuters, OpenAI plans to launch a Google search competitor that would be underpinned by its large language model (LLM) tech. The big scoop here is the date that OpenAI has apparently set for the unveiling: Monday, May 13.

Intriguingly, that’s just one day before the mammoth Google I/O 2024 show, which is usually one of the biggest Google events of the year. Google often uses the event to promote its latest advances in search and AI, so it will have little time to react to whatever OpenAI decides to reveal the day before.

The timing suggests that OpenAI is really gunning for Google’s crown and aims to upstage the search giant on its home turf. The stakes, therefore, could not be higher for both firms.

OpenAI vs Google

(Image credit: Shutterstock.com / rafapress)

We’ve heard rumors before that OpenAI has an AI-based search engine up its sleeve. Bloomberg, for example, recently reported that OpenAI’s search engine will be able to pull in data from the web and include citations in its results. News outlet The Information, meanwhile, has made similar claims that OpenAI is "developing a web search product", and there has been a near-constant stream of whispers to this effect for months.

But even without the direct leaks and rumors, it has been clear for a while that tools like ChatGPT present an alternative way of sourcing information to the more traditional search engines. You can ask ChatGPT to fetch information on almost any topic you can think of and it will bring up the answers in seconds (albeit sometimes with factual inaccuracies). ChatGPT Plus can access information on the web if you’re a paid subscriber, and it looks like this will soon be joined by OpenAI’s dedicated search engine.

Of course, Google isn’t going to go down without a fight. The company has been pumping out updates to its Gemini chatbot, as well as incorporating various AI features into its existing search engine, including AI-generated answers in a box on the results page.

Whether OpenAI’s search engine will be enough to knock Google off its perch is anyone’s guess, but it’s clear that the company’s success with ChatGPT has prompted Google to radically rethink its search offering. Come next week, we might get a clearer picture of how the future of search will look.

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