One year after being bought for $44 billion, X is worth $19 billion

Social media platform X, formerly known as Twitter, has valued its equity at $19 billion, the company told employees, a year after Elon Musk acquired it in a $44 billion deal.

In an internal note sent to staffers on Monday, the company said it was awarding equity, or restricted stock units, to employees at $45 a share, according to two people familiar with the matter. Based on the employee equity plan, that gives it a valuation of around $19 billion, the document said.

The new valuation, first reported by Fortune, comes a year after Musk, the billionaire entrepreneur and Tesla chief executive, acquired the company for $44 billion, including $13 billion of debt, just before a tech stock sell-off.

The banks that helped finance the deal—Morgan Stanley, Bank of America, Barclays, MUFG, billionP Paribas, Mizuho, and Société Générale—have been stuck with the debt tied to the acquisition and are nursing paper losses as the company’s value has plummeted. In late March, Musk offered Twitter employees stock awards based on a valuation of about $20 billion at the time, according to The Information.

X has struggled to bring in revenues after many marketers pulled their ad dollars last year, citing concerns over Musk’s decision to relax moderation on the platform due to his free speech ideals.

Despite embarking on a dramatic cost-cutting drive and reducing headcount by more than 80 percent to 1,500, Musk said in July that the company was “still negative cash flow” due to a drop in advertising revenue of about 50 percent “plus heavy debt load.”

X has been attempting to woo back advertisers and diversify revenues into areas such as subscriptions. At an all-hands meeting last week, Musk and X chief executive Linda Yaccarino told staff of plans to invest in facilitating payments and offering financial services via the platform in a challenge to the banking sector.

On a call with bankers in October, Yaccarino said that revenues grew in the high-single digit percentage in the third quarter compared with the previous quarter, according to one person who listened to the call. She also said she hoped that X, which has 245 million daily active users, would be turning a profit by early 2024.