Google says Gemini won’t have ads, as ChatGPT prepares to add them

OpenAI recently started testing ads in ChatGPT in the United States if you use $8 Go subscription or a free account, but Google says it does not plan to put ads in Gemini.

In a statement to Alex Health, Google DeepMind CEO Demis Hassabis confirmed that Gemini won't get ads, at least for now. However, Google is not denying that it'll never add ads to Gemini.

While speaking on the sidelines of the Economic Forum in Davos, Switzerland, Google AI CEO confirmed that it won't put ads in Gemini.

Google DeepMind CEO says he found it interesting that ChatGPT has opted for ads "so early," but added that "maybe they feel they need to make more revenue.”

ChatGPT is testing ads ahead of wider rollout in the US

ChatGPT is planning to test ads in the U.S. “in the coming weeks” for Free and Go users (Go is $8/month).

The idea is to reduce usage limits or keep access free for more people, without changing how answers work.

However, paid tiers like Plus, Pro, Business, and Enterprise won’t have ads.

As you can see in the above screenshot, an early format of ChatGPT ad appears at the bottom of an answer, only when there’s a relevant sponsored product or service connected to what you’re currently talking about

You’ll be able to see why you’re seeing an ad, and you can dismiss it and give feedback.

However, you will not see ads when you discuss topics like health, mental health, or politics.

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Posted Wednesday 21 January 2026 at 12:08 pm AEST (my time).

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