Even the studios highlighted in NVIDIA's DLSS 5 reveal were shocked by the generative AI showcase — game developers "found out at the same time as the public"

Developers behind games featured in NVIDIA's DLSS 5 showcase say they were not informed in advance, raising questions about communication and control over the technology.

NVIDIA's new DLSS 5 tech isn’t quite winning the public over, with many comparing the image-altering technology to some kinds of "AI slop" filters seen in generative AI tools like ChatGPT and other Snapchat.

The CEO of NVIDIA, Jensen Huang, had responded to that criticism, telling users they are “completely wrong.” However, despite claims that developers have “direct control,” Insider Gaming reports that may not have been the case.

Developers at Ubisoft and Capcom who agreed to showcase their games at the DLSS 5 reveal say they were not informed in advance. “We found out at the same time as the public,” said one Ubisoft developer.

Developers at Capcom also told Insider Gaming they were shocked by the publisher’s involvement. According to the report, the company has historically been “anti-AI,” and some developers fear DLSS 5 could shift its stance on generative AI and its use in future games.

Back in January 2025, IGN reported that Capcom was experimenting with generative AI tools to help create ideas for in-game environments, so its stance on AI might not be as “anti-AI” as some may believe.

However, AI use cases like this in development are nothing new, and not quite the type of AI people typically take issue with. That criticism is usually aimed at AI-generated art, which can directly negatively impact the artists behind it.

How do you feel about DLSS 5?

Is DLSS 5 a huge leap in graphical technology and something you’ve always dreamed of, or is it more akin to AI-generated slop that many, myself included, have come to disdain?

Let me know your thoughts in the comments, and make sure you take part in our poll below:

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Posted Thursday 19 March 2026 at 4:53 am AEST (my time).

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