As the rising costs of RAM crush the notion of gaming as an affordable hobby, what are PC gamers and Xbox fans supposed to do?

Memory and storage prices are going through the roof, but this miserable state of affairs shouldn't last forever — should it?

If, by some miracle, you've been living on the moon in a soundproof dome for the last six months, you may not have noticed that gaming hardware has grown extremely expensive, making the hobby a mostly miserable affair for all involved. We first called it the RAM crisis, but the sad reality is that it's now spilling over into storage, and experts are predicting a grim future.

It's shredding PC gaming, as Valve's much-anticipated Steam Machine launched at over $1,000 for its cheapest model — a higher price than most might have expected — with its creators explaining that it "reflects the state of the world". Consumers are flanked at every turn, as anyone planning to buy older generations of memory sees that DDR4 and even DDR3 prices are going up.

It's easy to point fingers at Microsoft, given its undeniable, if somewhat retracted, obsession with AI, whether that's Copilot in Windows or an implementation across its Azure cloud stack. And let's be honest, it's not without irony that XBOX CEO Asha Sharma said that "gaming is becoming unaffordable" just before the brand announced a price increase on its consoles.

Sure enough, Xbox's Matthew Ball agrees that "crisis is the right term", and the effects of expensive RAM will undoubtedly be felt in the lead-up to its next-gen Project Helix console — which supposedly behaves more like a gaming PC — and who knows what its launch price might look like (over a thousand dollars?) In fact, hardware pivots are already appearing in Microsoft's PC hardware, as the Surface Laptop returns with 8GB of RAM to keep costs down.

I know, I'm hardly a beacon of good news or hopeful visions of the future, but this AI bubble will presumably break at some point, and it's good to take stock of what options we actually have. The usual midsummer onslaught of sales events brought some relief with retailer discounts, and pre-built gaming PCs maintain a hint of value throughout. Still, prospective buyers will have to brace for an inevitable sting if they plan to grab something later this year (or into 2027).

If you're interested in console gaming, you're looking at a minimum of $749.99 for a digital — that's the one without a disc drive — or $499.99 for a similarly discless (and less powerful) . On Sony's side, a PS5 Pro is now $899.99, or at least $599.99 for a digital base PS5. That's without any games, by the way, and for a code of its Ultimate Edition with all in-game content intact.

Gamers at large are already expected to spend close to $1,000 just to get started. The entire situation is absurd and unfair, but it puts the price of handhelds like MSI's $1,799 Claw 8 EX AI+ into perspective; that's just how much this kind of ultra-enthusiast hardware costs now. The whole thing reminds me of a bygone era of , but this time, it's bigger and even more insulting.

So, what are you supposed to do? You can penny-pinch your way through buying discounted and second-hand hardware, or you can . If you don't already own an Xbox, I'd suggest picking one up before the price increase happens in August, but that's about all you can do. Stay strong, gamers.

Source

Hope you enjoyed this news post. Feedback welcome.

Posted Monday 29 June 2026 at 8:09 am AEST (my time).

News posts: 2023 5,800+ | 2024 5,700+ | 2025 5,700+ | 2026 (to end of May) 2,092

RIP Matrix