Yahoo Advertising has introduced Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP.
Fueled by over 335 million logged in Yahoo users globally, Yahoo Blueprint leverages years of AI to bid on the right impressions, at the right time, at the right price, with an AI co-pilot that provides recommendations for campaign improvements and auto-optimises to meet advertiser goals.
Elizabeth Herbst-Brady, chief revenue officer at Yahoo, said what sets the AI suite apart is the vast scale of proprietary data Yahoo taps into before considering third-party or customer first-party data.
“In introducing Yahoo Blueprint, we are now allowing advertisers to capitalise on Yahoo’s extensive history of machine learning and data-driven decision-making in a new and accessible way," she said.
"Yahoo Blueprint not only focuses on enhancing performance, but also aims to reduce friction and maintain transparency, ensuring both ease of use and advertiser control.”
- Adenman
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