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  • Twitter formally announces Blue subscription, rolling out in Canada and Australia


    Karlston

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    Twitter formally announces Blue subscription, rolling out in Canada and Australia  

    Twitter Blue sign up page on mobile

    Twitter's long rumored subscription service quietly launched late last month, courtesy of an update to the app's listing on Apple's App Store. Twitter Blue costs $2.99 per month, and for that price you'll get access to a number of features such as the ability to organize tweets into folders, use custom icons, and change the app's accent color.

     

    Today, the micro-blogging service formally introduced Blue, with its first iteration now rolling out in Australia and Canada. Subscribers in those countries will pay CA$3.49 or AU$4.49 to have access to several premium features mentioned above as well as the ability to revise a tweet before it goes live with "Undo Tweet". This feature allows you to set a timer of up to 30 seconds, within which you can retract your tweet and make the necessary changes before posting it. More importantly, it gives you some time window to preview your tweet before anyone else can see it.

     

    1622754390_twitter_blue_bookmarks_story.

     

    1622754400_twitter_blue_undo_button_stor

     

    1622754410_twitter_blue_reader_mode_stor

     

    In addition, there's a new Bookmark Folders feature with which you can organize your saved tweets in a single location where it's easier to find them. If you'd like a more convenient reading experience, then the “Reader Mode” is your thing. It lets you view threads more easily by “turning them into easy-to-read text”.

     

    Twitter Blue is initially available in Australia and Canada starting today, with the goal of gathering feedback in order to build more features for subscribers. There's no word, though, as to when the service will launch in other regions.

     

     

    Twitter formally announces Blue subscription, rolling out in Canada and Australia


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    Jack Dorsey would rather give you a bitcoin wallet than Twitter features worth paying for

    Thanks, I guess

     

    The Twitter bird logo in white against a dark background with outlined logos around it and red circles rippling out from it.

    Illustration by Alex Castro / The Verge

     

    Twitter Blue — the social network’s first subscription product that adds an undo button to tweets among other minor additions like changing the color of icons and adding folders for bookmarks — launched on Thursday. It’s limited to Canada and Australia for now but has already garnered attention for lacking the features people would be willing to pay Twitter for, like no ads, or better tools to handle harassment.

     

    Which makes Twitter CEO Jack Dorsey’s thread today, the day after the product launched, somewhat humorous and frustrating. What can we say: the guy loves to talk about bitcoin, even when other more pressing matters are at hand!

     

    I’m not a Bitcoin expert, but sure, making a product in the open, with the goal of being inclusive and open source sounds fine by me, especially since Square is already heavily invested in the currency. As with most things people tweet, best to take this as off-the-cuff musing rather than an official product announcement. Dorsey’s made similar pronouncements via Twitter thread — like funding a decentralized version of Twitter — that have only made small amounts of public progress since they were tweeted into the ether.

     

    What this might highlight, though, is how Dorsey’s attention is split acting as the CEO of both Twitter and payment company Square. The issue has been raised before by one of the company’s investors, Elliott Management. Running Twitter is a job he’s been increasingly checked out of, with the Wall Street Journal reporting in October that Dorsey is “hands-off to the extreme, delegating most major decisions to subordinates in part so he can pursue his personal passions.” He came out and said today at the Bitcoin 2021 conference in Miami that if he wasn’t running Square and Twitter, he’d be working on bitcoin. He seems pretty good at finding a way to work on bitcoin anyway.

     

    Twitter’s recent sprint of new product announcements suggests someone wants to change things at Twitter. Social audio features like Spaces and creator subscription systems like Super Follows are legitimately interesting — just maybe not to Dorsey. But as Platformer’s Casey Newton notes, Twitter Blue, as an example of the company’s new focus on power users, doesn’t really offer many features that power users want. And if his silence on the subject is any indication, perhaps Dorsey and users are aligned in their disinterest towards the paid service.

     

    Jack, if you’re listening, there’s absolutely nothing stopping you from becoming a wandering ascetic, living off fake money you minted from an overclocked GPU. Just please, if you hate it so much, let someone else run your website.

     

     

    Jack Dorsey would rather give you a bitcoin wallet than Twitter features worth paying for

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