Mozilla has killed its old Firefox mascot. Here's what the new (cute) one looks like

For many years, Firefox's "mascot" was the red panda wrapped around a globe. Now, Mozilla is ditching that for a new mascot named "Kit."

Mozilla is finally ditching the iconic nameless red panda, wrapping itself around the globe, for a true mascot named Kit. It looks a lot more personal than a logo, which for two decades was the closest thing the browser had to a global representative. While regions like Japan had their own beloved mascot, Foxkeh, there was never a single character for everyone until now.

According to the company, we're in a "new internet era," and users deserve a new mascot to bring them "some warmth and familiarity when you’re browsing with Firefox."

In the browser, Kit can be found in places like the onboarding screen when you first install Firefox, pop-ups that introduce a new feature, or little confirmations you see after successfully changing a setting. Kit also appears outside the browser on the product website, the company's blog, and across its social media channels.

Kit is neither a red panda nor a fox, but simply a Firefox. When designing it, Mozilla (in partnership with creative agency JKR and illustrator Marco Palmieri) said it gave Kit no mouth because the team wanted to avoid creating a "talking cartoon" and that it's better for the character to lean into its eyes and body language instead.

Of course, the tail got some attention as well, with the team calling it a "signature detail" built to "carry motion and emotion even in still moments."

If you're worried about pronouns to use for Kit, Mozilla provided a list of acceptable pronouns: he/him, they/them, she/her, and it.

Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.

The name "Kit" might remind you of "Renardo," the baby fox character created by Mozilla's Sean Martell, back in 2006, for developer events:

The developer community affectionately nicknamed him "Kit" (the term for a baby fox), and he was mostly used in developer campaigns (like the "Don't hurt the web" campaign).

Mozilla said that this new Kit was generated by humans (not AI) through hundreds of small choices, including tail flicks, textures, gradients, and proportions, and that you should not see Kit as a chatbot or AI assistant.

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Posted Wednesday 18 March 2026 at 12:18 pm AEST (my time).

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