Microsoft keeps getting roasted whenever it tries to promote Copilot

Although Microsoft has been heavily pushing Copilot to customers in a bid to get customers to use its AI assistant. It has integrated Copilot into Windows and Edge, and is preparing to bring it to Chrome as an extension too. However, it has been facing a very uphill battle, as the market just doesn't seem that receptive to the idea of AI models infiltrating every aspect of their daily lives.

To that end, the company has been getting roasted on social media whenever it tries to promote Copilot to a wider audience. The most recent example of this comes from the Microsoft Edge Dev (@MSEdgeDev) account on X, which promoted Copilot Mode in Edge for Business:

The response, as usual, has been overwhelmingly negative. The post has almost 1,000 replies and almost all of them are criticizing Microsoft for the decision. Examples of responses quoted verbatim include:

• Are these people in the room with us right now?
• No, you heard wrong. Literally no one asked for all this AI. In fact everyone wants to know how to remove it.
• READ YOUR REPLIES AND STOP DOING THIS. *Everyone disliked that meme from Fallout inserted*
• I love Edge, I've been using it since day one, but please stop pushing this AI bullshit into everything.
• If that is what you heard, you need to leave your echo chamber.
• No you didn't. No one asked for this... just read the comments 😕

It's brutal, to say the least. But it's nothing new at this point. In the past week alone, Microsoft's Windows chief received a lot of backlash for suggesting that the OS will become agentic soon. The response prompted him to acknowledge that the firm has a lot to still fix in Windows. It also received criticism for a now-deleted post on X, which showed Copilot being practically useless in an advert. It's clear that Microsoft needs to figure out a new strategy if it wants to win over more customers with Copilot. AI's integration into our daily lives is becoming an inevitable reality soon, but the Redmond tech giant is struggling to gauge and properly address the sentiment of the market.

Source

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Posted Friday 21 November 2025 at 12:55 pm AEST (my time).

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