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Back Market wants to reduce e-waste, and I'm sure Google is overjoyed to grow its ChromeOS Flex userbase.
Last year, Microsoft decided to leave Windows 10 on a deserted island with enough supplies to last for a year. This, of course, resulted in a lot of PC hardware unable to run Windows 11 being left behind.
Since then, a lot of people have been searching for an alternative way to salvage old hardware that's perfectly usable despite not supporting Windows 11. E-waste remains a huge problem on our planet, and PCs certainly make up a fair share of what's tossed out each year.
What is ChromeOS Flex, and why would I want it on my PC?
Back Market and Google's ad campaign includes a USB stick behind glass, which it wants you to "break in case of obsolescence."
(Image credit: Back Market | Google)
ChromeOS Flex is a cloud-based operating system that moves a lot of the hardware burden into Google's servers, which is exactly what you want in an older PC using outdated components. The "Flex" version of ChromeOS lacks a few features compared to the original, including Android app support, and it's not compatible with all PCs.
ChromeOS Flex certified model list
Regardless, there's a good chance it will work on the old laptop you have lying around if it has an internet connection, and it'll also work with most Intel-powered Macs from before Apple's M-series silicon became the standard.
Speaking with Wired, Back Market says it will create only 3,000 of these $3 USB sticks as part of a trial run, which begins on March 30. If the pilot is a success, Back Market plans to expand production.
Alexander Kuscher, Senior Director at Google, is quoted in the associated Back Market press release as saying, "Millions of laptops are approaching the end of their supported operating systems, even though the hardware is still perfectly fine and works."
With ChromeOS Flex and this pilot with Back Market, we're giving people a sustainable way to take back control and extend the life of their compatible devices, helping them save money while reducing unnecessary waste at the same time.
Alexander Kuscher, Senior Director at Google
Does Microsoft offer anything similar to the new $3 ChromeOS Flex USB sticks?
The short answer is "No." Microsoft wants you to use Windows 11 no matter what, and if your PC can't handle the upgrade from Windows 10, that's just too bad.
There are some involved workarounds, like installing Windows 10 IoT Enterprise LTSC 2021 (generally purchased in batches for business), which includes extended support up to 2032, but it's not exactly any more efficient than regular Windows 10.
You can also make the switch to Linux, which runs well on older hardware, but a lot of users simply don't want to learn how to work a new OS.
Considering that Google and Back Market are focusing on accommodating "sellers, buyers, schools, and small businesses," it's clearly aiming for a large target that doesn't necessarily intersect with Long-Term Servicing Channels or Linux.
What do you think about $3 USB sticks installing ChromeOS Flex on old PCs?
Have you made the switch to ChromeOS Flex on any of your "outdated" PCs? Is it a worthy alternative when Windows no longer works? Do you wish Microsoft offered something similar to help cut down on e-waste?
If not ChromeOS Flex, how have you revived old PC hardware that can't run Windows 11? Please let me know in the comments section!
Hope you enjoyed this news post. Feedback welcome.
Posted Thursday 12 March 2026 at 7:07 am AEST (my time).
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