Jump to content
  • Google makes privacy trade-off more explicit in new Chrome Privacy Review settings page


    Karlston

    • 339 views
    • 2 minutes
     Share


    • 339 views
    • 2 minutes

    We all know vaguely our data has value and that privacy is not free, but after the backlash Google received for their FLoC proposal it appears the company is aiming to make the trade-off between privacy and the services your data pay for a bit more explicit.

     

    The company has been working on a new Privacy Review page in Chrome Settings, and in the latest Chrome Canary release that section has been filled in with a page called “Review settings for search and browsing optimization.”

     

    privacy-tradeoff-2.png

     

    The page explains that if you share the site you are currently browsing with Google with the intent to allow Google to process it to “understand the browsing behaviour“, Google will reward you with:

     

    • Faster browsing: For example, proactively load specific further content based on the current page
    • Improved browsing: For example, suggestions in the Omnibox before you start typing
    • Improved Chrome using page metrics

     

    Of course, Google is not completely honest on the page, since the company wants to understand YOUR browsing behaviour, not the nebulous 3rd person Google appears to be referring to.

     

    We assume at some point this page will be used to gain the consent of users for targeted advertising.

     

    Google’s FLoC proposal would have used your Chrome browsing history to categorise you into a small group of similar people and then pass this data to websites so they can deliver relevant ads.

     

    Of course, Google is not wrong in that much of the internet is funded by advertising, and being able to explicitly opt both into and out of the deal is a welcome improvement over assuming consent simply by using the browser.

     

    via techdows

     

     

    Google makes privacy trade-off more explicit in new Chrome Privacy Review settings page


    User Feedback

    Recommended Comments

    There are no comments to display.



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...