Samsung could add Perplexity AI to Galaxy devices raising questions about Google's future

Samsung and Google have been long-standing partners. In addition to powering Samsung Galaxy devices with Android, Google's Gemini AI has been powering many of Samsung's other products, including the upcoming Galaxy XR smart glasses. A bunch of Galaxy A-series phones allow for faster Gemini AI access through the side button.

But that doesn't mean Samsung isn't working on innovation on their end. The company was recently spotted with a new car-integration software, Samsung Auto, that could rival Google's Android Auto. Now, fresh news has popped up suggesting Samsung could be nearing a deal with another AI company to bring their advanced AI features to Galaxy devices.

According to Bloomberg, Samsung is reportedly finalizing a deal with AI giant Perplexity AI to bring their advanced AI search and assistant to Galaxy devices. This move is considered a strategy to shift the balance of power in mobile search and digital assistants, where Google has an unprecedented edge.

Sources close to the matter believe that once the deal goes through, Samsung will preload Perplexity AI search tools and an assistant on future Galaxy devices. Interestingly, there is a strong belief that this could happen as early as the Galaxy S26 lineup, due next year in January 2026. The report also suggests that both companies have also talked about integrating Perplexity AI's features into Samsung's Bixby assistant and Samsung Internet Browser.

Samsung is also purportedly planning to be the leading investor in the AI startup with its upcoming $500 million funding at a $14 billion valuation. This would be Perplexity's second major smartphone partnership yet, after recently partnering with Motorola.

While both Samsung and Perplexity haven't responded to this news, it could be a big upset for Google. This move allegedly means that Samsung wants to cut down its reliance on Google and pave the way to "work with a mix of AI developers," similar to Apple's way of dealing with AI-related services.

Image via Depositphotos

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