Now Indians can buy Pixel devices directly from Google via its new online store

Pixel fans in India have purchased new devices only from third-party online and offline retailers. That is about to change, as the search giant has launched its official Google Store in India, allowing customers to purchase Pixel products directly from the company online.

Google's existing distribution network spans over 2,000 stores nationwide, with fixtures in more than 200 stores. To expand its physical and digital footprint, it has partnered with leading names, including Flipkart, Reliance, and Croma.

However, selling Pixel products to Indian customers directly "represents a cornerstone of Pixel’s strategy in India," Google said. As one of the largest smartphone markets globally, India remains a key focus for Google.

Google has previously committed to investing billions of dollars in India. It was reported earlier this year that Google might select India as the location for its first physical store expansion outside the United States.

The freshly updated Google Store sells a variety of Pixel-branded devices, including smartphones, watches, wireless earbuds, and official accessories. Google has partnered with leading banks to offer no-cost EMIs and instant cashback. Users can also exchange their old devices for bonuses or store credits that can be used for future purchases, similar to Apple.

Google Store's checkout page offers various payment options, including debit and credit cards and India's home-grown Unified Payments Interface (UPI). However, the online store is yet to add payment wallets, which are also quite popular in the country.

Unlike its US counterpart, Google doesn't sell the Pixel Tablet and Nest-branded smart home devices on its online store.

The latest digital expansion brings Google several steps closer to Apple, which already operates an online store in India. In 2023, Apple launched two physical stores in Delhi's Saket and Mumbai's BKC.

Google is also ramping up post-sales support for Pixel devices, offering same-day repairs at 20 service centers. These include three Google-owned service centers launched last year, which contribute to the search giant's small brick-and-mortar footprint in the country.

Google notes that 7 out of 10 Pixel phones are repaired on the same day, adding that the Google Store now offers users a self-serve interface to raise repair requests and schedule pickups directly from the website.

Source

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