New leak reveals the price of Xiaomi's AirTag competitor, Xiaomi Tag

Xiaomi has reportedly been working on its own answer to the popular Apple AirTag for quite some time. Nothing official has come out of the company yet, but rumors keep flowing in about the item tracker being budget-friendly.

According to WinFuture, the Xiaomi Tag, identified by the model number BHR08SPGL, was mistakenly listed by various European retailers for several days. Even Xiaomi's own shop pages in the United Kingdom and France featured initial listings, meaning a launch could be imminent.

In France, Xiaomi reportedly sets an official recommended retail price of €17.99 for a single tag, although some retailers already offer the device for under €15 ($17). For this price, customers receive a 7.2-millimeter-thick tag, crafted from plastic, which uses a CR2032 battery expected to last approximately one year before requiring replacement. Xiaomi is reportedly going to charge €59.99 (~$70) for a pack of four.

Based on the retailer listings found so far, the Xiaomi Tag connects using Bluetooth 5.4 and NFC. There is no mention of the previously widely reported support for Ultra-Wideband (UWB), suggesting this particular model might lack the precise tracking capabilities of UWB-equipped trackers. It appears available only in white.

Several hints regarding Xiaomi's tracking device have also been found in HyperOS code, the company's Android flavor. Earlier code suggested clear indications of UWB support, leading some to speculate Xiaomi might eventually offer a UWB-enabled version or that plans changed for this initial release.

According to rumors, this Bluetooth version of the Xiaomi Tag can integrate with both Apple's Find My and Google's Find My Device Network, allowing users to locate lost items on or in which the tracker is attached, regardless of whether they own an iOS or Android device.

Xiaomi's competitor, Apple, launched the AirTag 2 last month, retaining its $29 price for a single unit and $99 for a four-pack in the United States.

Apple's second-generation Ultra Wideband (UWB) U2 chip, the same one found in the iPhone 17 lineup, powers the new AirTag, expanding its finding range by up to 50% farther than the original. It also features a speaker that is approximately 50% louder and introduces Precision Finding directly on compatible Apple Watch models, specifically Apple Watch Series 9 or later and Apple Watch Ultra 2 or later.

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Posted Friday 13 February 2026 at 6:27 am AEST (my time).

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