Google Takes Aim at Apple's AI Missteps in Hilarious New Pixel 10 Advertisement

Google is making the most out of Apple's bad AI situation to advertise its futuristic Pixel 10 phone.

Apple's "Think Different" and "not first, but best" have been its worst enemies in the generative AI landscape. While its competitors like Microsoft, NVIDIA, and Google are making bank in the ever-evolving category, the iPhone maker hasn't made any significant headway, save for trivial features like Writing Tools.

Last year, during the annual WWDC event, the company promised to overhaul its digital assistant Siri with a flagship and next-gen AI experience. It also unveiled Apple Intelligence, the answer to Microsoft's Copilot, OpenAI's ChatGPT, and Google's Gemini.

But it has now been well over a year and change since the iPhone maker made the promise, but it all seems to be vaporware. The company recently announced that it had delayed Apple Intelligence's launch to 2026 without an explanation.

However, this move has received backlash, with multiple users indicating that the company used false AI ads to push iPhone 16 sales. The company has landed itself on the wrong side of justice, battling the lawsuit.

More recently, Google capitalized on Apple's misfortunes with AI in a hilarious advertisement (soundtracked to Dr. Dre and Snoop Dogg's The Next Episode banger) for its upcoming flagship Pixel 10 phone (via artificial intelligence on IG😞

"If you buy a new phone because of a feature that's 'coming soon,' but it's been 'coming soon' for a full year, you could change your definition of 'soon' — or you could just change your phone."

The ad then flashed "Ask more of your phone" text alongside the launch date, which is slated for August 20, 2025. Perhaps more interestingly, the advertisement evoked a futuristic vibe with the camera roving up and down the sides of a jet black phone, the kind featured in previous Apple ad campaigns.