Mexican President Responds to World Cup Piracy Concerns, Prefers ‘Open’ Broadcasts

With the FIFA World Cup coming up soon, the organizers of one of Mexico's host cities have asked the country's consumer watchdog to warn the public off pirate streaming services, including KaelusTV, ThunderTV, and Sunset TV. The government is not eager to step in to protect the commercial broadcast rights, which put many matches behind a paywall. In fact, Mexico's president, Claudia Sheinbaum, prefers the broadcasts to be open and accessible.

The FIFA 2026 World Cup officially kicks off on June 11, hosted across Mexico, the United States, and Canada.

As the largest sports tournament in the world, and with multi-billion-dollar broadcast rights, these events typically increase the demand for pirate streaming sites.

World Cup Host City Raises Piracy Alarm

The organizers of the tournament are also aware of this. This includes Mexico City’s host committee, which published an alarming letter on X a few days ago. The letter, sent to the federal consumer protection agency (Profeco), flagged online piracy as a severe problem that deserves the government’s attention.

The letter explains that social media and news reports have alerted them to the increased popularity of pirate apps and sites, including KaelusTV, ThunderTV, Telelatino, Sunset TV, and PopTV, which operate from a wide variety of domain names.

Social media promotions, including the TikTok ad for one of the many Sunset TV apps, are indeed not difficult to find.

Sunset TV promo on TikTok
 

Aside from obvious copyright infringement concerns that put commercial profits at risk, the host city points at another issue. These piracy apps and services can put the personal data of Mexicans at risk by stealing passwords and other info, while also raising malware and fraud concerns.

Consumer Awareness

Mexico City’s host committee argues that a government-backed consumer protection campaign is warranted. The letter offers no public evidence for the fraud claims, and says the platform names themselves came from news reports and social media.

“I most attentively request that the Federal Consumer Protection Agency implement an informative campaign, which we will gladly support, to alert consumers in Mexico about the risks they incur when accepting to contract the services of this type of providers, which can even lead to financial fraud, theft of personal data or passwords, as well as banking data housed on their devices,” the letter reads.

The letter (part 1+2)

The letter flags piracy as a broad problem, but its only ask is for a government-backed awareness campaign. Despite its targeted message, the response was broad, ranging from anonymous football fans to the country’s president.

Piracy & Commercial Interests

Posting the message publicly on X resulted in a wave of commentary that’s not in favor of FIFA and the rightsholders. Several cited the high costs of the ticket prices, and merchandise, as well as the fact that many World Cup matches are behind a paywall.

In Mexico, where Televisa is the main rightsholder, streaming most matches through its paid ViX Premium service for subscribers with a 499-peso World Cup pass. Mexico’s national team matches will be available freely, but the paywall is likely to increase the interest in pirate services among fans.

“Piracy isn’t the problem; it’s the consequence of the real problem, which is the attempt to elitize football,” one commenter noted.

Not the problem

A negative response from the public, whose interests the host city is partly trying to protect, is somewhat ironic but not unexpected. Instead of talking about malware threats, the entire discussion is dominated by cost issues and commercial interests.

The consumer protection agency, Profeco, responded through César Iván Escalante, who noted that this request has not been made in the official FIFA working groups, which it is already taking part in. Instead, it appears to be an isolated request from the Mexico City host committee.

Escalante notes that the letter, which was sent personally by the director of the stadium hosting the Mexico City matches, asks the government to help protect commercial interests.

“Regarding the transmission rights, what they want is for us to take part in protecting the transmission rights that belong to Televisa, to prevent these platforms from being able to use them,” he said, suggesting that this is more than a simple consumer protection issue.

President Responds

The consumer angle is particularly striking when considering that the Mexican public has been rather critical of the commercial interests.

To a degree, that also applies to Mexico’s president, Claudia Sheinbaum, who also responded to the matter. Sheinbaum would personally prefer the broadcasts to be open, while acknowledging that FIFA has sold them to commercial platforms.

“The broadcast should be open, that’s what I think, but FIFA decided a while ago that the matches are only shown on certain platforms. So, those platforms have to be accessible so that people can watch the matches,” Sheinbaum said, while noting that it is not correct to complain via social media while you are in official meetings with the same people.

Instead of launching an anti-piracy campaign, the president stated that the government will set up massive screens in public squares around the country, so people can watch for free. It is unclear whether the authorities have secured a public rebroadcasting license for these screens.

Source

Hope you enjoyed this news post. Feedback welcome.

Posted Wednesday 27 May 2026 at 5:28 pm AEST (my time).

News posts: 2023 5,800+ | 2024 5,700+ | 2025 5,700+ | 2026 (to end of April) 1,700

RIP Matrix