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Marketing firm parts with massive trove of customer data


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Marketing firm parts with massive trove of customer data

 

The last time an Apollo effort went this badly, Tom Hanks made a movie about it.

 

Marketing intelligence (read: data broker) startup Apollo fessed up to being the victim of a massive theft that saw it reveal something in the neighborhood of nine billion points of data and contact information of 212 million people. As per usual, the massive trove was discovered online in a misconfigured database that had mistakenly been set to be accessible by anyone.

 

Those "data points" include things like addresses and contact information, as well as contacts and connections on services like LinkedIn. Not particularly sensitive information, but a fairly valuable cache of data for marketers or, in the worst case, potential attackers looking to build spear-phishing emails.

 

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Marketing firm parts with massive trove of customer data   The last time an Apollo effort went this badly, Tom Hanks made a movie about it.   Marketing intelligence (read: data bro

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