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For years, the ad industry has argued that free content online is fueled by online behavioral advertising, or tracking users across the web in order to deduce their interests and serve them with targeted ads. The argument turns on the assumption that advertisers will pay more for targeted ads than generic ones, and that publishers will therefore garner more money from behaviorally targeted ads. The claims -- which make some intuitive sense -- appear to have been widely accepted, even making their way into official policy documents. Last year, the Federal T

Microsoft’s Obscure ‘Self Service for Mobile’ Office Activation Microsoft requires a product activation after installing. Users of Microsoft Office currently are facing trouble during telephone activation. After dealing with this issue, I came across another obscure behavior, Microsoft’s ‘Self Service for Mobile’ solution to activate Microsoft Office via mobile devices. Microsoft describes how to activate Microsoft Office 2013, 2016 and Office 365 within this document. There are several possibilities to activate an installed product, via Internet or via Telephone for in