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Toys R Us filed for bankruptcy and closed all its stores, but its brand will be revived with help from Target. The Toys R Us brand will get new life courtesy of Target. Target is helping bring the defunct Toys R Us brand back to life, according to a Tuesday press release. ToysRUs.com will relaunch with videos and articles on toy trends and reviews, directing customers to Target.com to make toy purchases, Target said. Tru Kids Brand, the parent company of Toys R Us, said in July that it would partner with tech startup b8ta to return the toy stores to