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  1. Instagram has been testing in some countries what its platform would look like without likes appearing on posts. The removal of likes is designed to improve the lives of consumers, but influencers are starting to feel the impact of the change on their accounts and their brands. But brands value "authentic" influencers who are their "true selves" more than engagement metrics such as likes, influencer marketers tell Business Insider. Influencers say it's a catch-22: Instagram's built-in algorithm values engagement for curating the posts that show up first in front of user
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