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iHeart Hails “Virtual Reality for the Ears” Company launches a big 3D audio effort for binaural podcasting iHeartRadio has launched a big 3D audio effort and announced a “strategic expansion into binaural podcasting.” It promises to put listeners “into the middle of an audio soundscape, immersing them in the story like never before.” It released this audio sample to promote it. “Put your headphones on,” it states. The company plans to introduce a slate of podcasts using this technique. “Binaural, or 3D audio, creates a sens