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The recently announced Lumia 525 (a version of the Lumia 520 with 1GB RAM) has just made it to select markets putting an end to our guessing about its price. The surprise is that it's got an even more cutthroat pricing than the Lumia 520 right out of the gate. Online Chinese phone retailer Tmall has priced the 525 at ¥629, which is the equivalent of around $100.Amazon China, which sells both the Lumia 525 and Lumia 520 has the first listed as ¥699 ($115), making it the cheaper of the two despite its better specs.These prices are very appealing, considering what buyers get: a 4-inch display with the latest Windows Phone 8 and 1GB RAM. The boost in RAM is perhaps the biggest draw of the 525 over its 520/521 counterparts. 1GB of RAM would allow users access to all of the apps in the Windows Phone marketplace (some high-profile apps won't run on any less than that). The expandable storage and the free voice-guided navigation are also very enticing. There's no official date as to when the 525 will be made available in the US and Europe, but when it comes, we expect the phone to sell just as well, if not better, than the 520 and 521. (Note: Even though the picture at Tmall reads "520" the description indicates it is indeed the 525). Source
The 525 is destined to become the successor to the Lumia 520, the most popular Windows Phone so far and, at one point, the most popular of any Windows device on sale. That makes it an incredibly important product, both in Nokia's range and in the broader hardware offering across the platform, which in turn makes it all the more curious that Nokia outed the new handset by doing nothing more than posting a product page on its site. The Lumia 525 sports a dual-core 1GHz Snapdragon S4 processor, along with 8GB of onboard storage, and a microSD slot (supporting cards up to 64GB) to expand this further. It also gets a welcome boost in RAM, featuring a full 1GB - twice that offered in the 520. Like the model it replaces, the 525 has a 4-inch WVGA (800x480px) display. The camera is unchanged at 5MP, and there's still no flash; alas, there's still no front-facing camera for video calls and selfies either. The dimensions and weight of the 525 are also precisely identical to the Lumia 520 - 119.9 x 64 x 9.9mm, weighing in at 124g. The device will be offered in black, white, yellow and orange variants (no cyan option, unlike the 520), but with interchangeable shells, buyers will be able to switch colours as desired. There are no official details yet on pricing, but as far as availability goes, the Nokia site curiously lists only Africa, Asia-Pacific and the Middle East as regions in which the 525 will be offered. According to Engadget, pricing in China is expected to be pretty much in line with the 520. The Verge, meanwhile, says that Nokia has priced the Lumia 525 at $249 SGD ($199 USD) in Singapore, with availability from December 14. Source
Nokia’s Lumia 520 has been pushing Windows Phone’s marketshare along thanks to its low cost, and it appears its replacement, the Lumia 525, will arrive shortly. Photos of the Lumia 525 have leaked today thanks to Chinese certification agency TENAA. It looks to be almost identical to the existing Lumia 520 on the outside, with a rear camera and similar styling. Rumors suggest it will ship with a dual-core Qualcomm processor, 1GB of RAM, a 5-megapixel camera, and with a focus on music. It could be one of the most important Lumias yet. Nokia recently hit a record of 8.8 million Lumia sales and the company admitted it was largely due to the Lumia 520. Adduplex, a firm that measures the usage statistics of Windows Phones, claims Nokia's Lumia 520 is the most popular Windows Phone worldwide with a 23 percent market share. If Nokia’s upcoming Lumia 525 is priced similarly then it will likely help Microsoft push its Windows Phone marketshare even further. It’s not clear exactly when Nokia plans to announce the Lumia 525, but with the device passing through certification it appears to be close to launching, perhaps before the end of the year. source: theverge
The Chinese variant of the upcoming Nokia Lumia 525 has received certification in China. The Nokia Lumia 526 passed through TENAA which is China's version of the FCC. The Nokia Lumia 525 is the Finnish OEM's replacement for the hugely successful Nokia Lumia 520 and Nokia Lumia 521. The Nokia Lumia 520 has sold over 5 million units, and the T-Mobile branded Nokia Lumia 521 was largely responsible for the platform's gain in U.S. market share in the third quarter. Specs for the Nokia Lumia 525 recently leaked, and we expect the Chinese variant to offer the same 4 inch LCD screen with resolution of 480 x 800 (WVGA). Under the hood is a dual-core 1GHz Qualcomm Snapdragon 400 processor with 1GB of RAM and 8GB of native storage. The phone brings a 5MP rear-facing snapper and is powered by a 1430mAh battery. The Lumia 526 connects to the proprietary TD-SCDMA network used by China Mobile. SOURCE