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EA hides Dante's Inferno ads in source code of popular sites Rate Topic:

#1 News Bot

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Group: ViP
Posts: 522
Joined: 24-January 09

Posted 07 February 2010 - 10:04 PM

The PR campaign for Dante's Inferno has been quite the adventure. Booth babes were listed as prizes, game writers were sent $200 checks, and EA paid for "Christian" picketers to protest the game at E3. True, these things may have been controversial, but they were successful in their intent to get everyone talking about the game. The latest stunt is eerie, and gets bonus points for both creativity and giving the fans some fun bonuses.

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